Twit Rapper: Design Advantage
Twit Rapper: A Book Rapp
Numbered tweets, 1A= first book, tweet A. Read all 26!
Here’s the first half or 13 tweets from Book Rapper’s Design Advantage.
1B: Speed RAP: Key to value creation lies in the development of knowledge. Solve problems. Turn them into business systems.
1C: The Big Idea: Design Thinking is the new competitive advantage. Think both analysis for efficiency AND creatively for innovation.
1D: Your Challenge: Add Design Thinking to your life and your organizational culture. Explore, experience and exercise design.
1E: Book Review: A business strategy book. Why Design Thinking is important. And a key model for making it happen
1F: Book Rapper Thinks: Roger Martin’s my new design hero! He’s put design back in the centre of business conversations!
1G: Business Paradox: Now or future? Be efficient to exploit now. Be innovative to explore the future. Exploirt both!
1H: Example: McDonalds is an efficient system – big scale, big $$$. Artist typically explores – small scale, small $$$.
1I: Move down the Knowledge Funnel: Mystery= solve a problem. Heuristic= rule of thumb. Algorithm= fixed formula
1J: Examples: Mystery= Artist, Scientist, Architect. Heuristic= Trainer, Lawyer, Sales. Algorithm= McDonalds, MLM, Software
1K: Solve a mystery. Use your new knowledge to create new opportunities for you to exploit.
1L: Turn your hunches into rules of thumb to create an innovative service business.
1M: Simply your rules of thumb and create specific step-by-steps for anyone to implement. eg software.
More
What do designers notice that other people miss? When Industrial Designer Philippe Guichard walks into…
A few days after my first conversation with mindfulness teacher Mark Molony, he contacted me…
We often talk about learning from experience. But what if experience isn't what we think it…
You've spent years building your experience. But what if some of it is quietly becoming less…
For most of my career, I’ve been wrestling with the same question: How do you…
When Mark Molony walked into his first day as a social worker, he thought his…
