The Web Line: What You Need to Succeed Online, Part 1
Chris Brogan & Julien Smith, Trust Agents
Speed RAP
The web and social media is re-humanizing business and our interactions with each other. Gone are the days of interrupting, talking at and selling to gain attention. Today we need to build trust, be helpful and converse with other human beings.
The Big Idea
The command and control military style leadership and in-your-face selling of the past is dead on the web. To succeed online using social media you need to lead from behind. Build trust, develop credibility and if you help enough people the sales will come.
Your Challenge
Stay above the Web Line! Build a followership. Become a lighthouse leader. Attract people to you, help them avoid the rocks and give them something to look out for.
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…
One of the quietest problems experienced professionals run into is this: Their job title stops…
One of the most common worries I hear from experienced professionals is this: My experience…
Most smart professionals don’t need a new career. They need a name for the value…
If you have 20 or 30 years of experience and you still can’t explain what you…
