The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product.
Now, through our PCs it’s easier to create things and the Internet gives us all access to global distribution. There is almost any market, for any product, somewhere. Let your customers find you on the net.
This book shows you how to reinvent your business with the three forces Anderson identifies as driving The Long Tail:
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