I’m particularly interested in Product Launches at the moment because I’m creating one of my own as we speak. Without giving away too much of the detail and spoiling the surprise, it has something to do with Book Rapper. Well, it has a whole lot to do with Book Rapper… Stay tuned for more on this…
In the past, for a product launch, I’d just send out an email to see who wants to buy my offering. My experience shows this will only get you so far. It’s a bit like taking off from the traffic lights in your car in second gear. Your car will chug a little and move a bit slowly and then eventually it’ll get up to speed. In other words, you won’t get the results you could be getting if you used the right gears in the right sequence.
As part of my research I came across this great interview between Steve Brossman from Business Online TV and John Anderson from Conversion Masters. It’s great because it’s short and sharp. In five minutes, John outlines five key steps to have a successful product launch. They’re worth considering for your next product launch.
Most people think experience is about knowing more. But what if its greatest gift is something…
My Dad died a couple of years ago after living with dementia. He went from someone…
We often expect our experience to predict what will happen. But, what if it doesn’t?…
We often think experience accumulates into value automatically. But Rambo shows it doesn't work that…
When two people are standing side-by-side watching the same event, is our experience the same?…
Most people think experience is all about having seen something before. But what if it’s…