Categories: Publish

The Five Steps to a Successful Product Launch

I’m particularly interested in Product Launches at the moment because I’m creating one of my own as we speak. Without giving away too much of the detail and spoiling the surprise, it has something to do with Book Rapper. Well, it has a whole lot to do with Book Rapper… Stay tuned for more on this…

In the past, for a product launch, I’d just send out an email to see who wants to buy my offering. My experience shows this will only get you so far. It’s a bit like taking off from the traffic lights in your car in second gear. Your car will chug a little and move a bit slowly and then eventually it’ll get up to speed. In other words, you won’t get the results you could be getting if you used the right gears in the right sequence.

As part of my research I came across this great interview between Steve Brossman from Business Online TV and John Anderson from Conversion Masters. It’s great because it’s short and sharp. In five minutes, John outlines five key steps to have a successful product launch. They’re worth considering for your next product launch.

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Four Thousand Weeks – Say Goodbye to Procrastination

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…

1 day ago

The Productivity Lie That’s Making You Miserable: 4000 Weeks

You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your…

6 days ago

Four Thousand Weeks and the Power of Priorities

If you’ve ever said, “I just need more time”, you’re not alone. Most of us…

1 week ago

Four Thousand Weeks and the Power of Saying No

Productivity advice usually tells you what to add: more systems, more habits, more tools. But…

2 weeks ago

Four Thousand Weeks: Time and How to Use It

What if I told you that mastering time is a myth? That all the apps,…

3 weeks ago

Why Time Management is a Lie Lessons from 4000 Weeks

If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not…

4 weeks ago