To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content that resonated with supporters because it was by supporters. Tell your story and tell other people’s stories.
Action : Create ways to let the people who interact with your brand tell their story.
Derived from Rahaf Harfoush, Yes We Did
Most of us think helping is about having the right answers. We admire people who…
There comes a point in many careers where ambition isn't enough anymore. You've achieved things, built…
You'd expect fifty years of experience to make a doctor more confident in his ability…
For Industrial Designer Philippe Guichard sustainability started before his career began in the unlikely place…
A few weeks ago, I sat down with Industrial Designer Philippe Guichard for a conversation on experience.…
When Industrial Designer Philippe Guichard started his career as a designer, success was partly about proving…
