To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content that resonated with supporters because it was by supporters. Tell your story and tell other people’s stories.
Action : Create ways to let the people who interact with your brand tell their story.
Derived from Rahaf Harfoush, Yes We Did
Why is it that we often know exactly what to do... but still don't do…
In The Bourne Identity, Jason Bourne has no idea who he is. He has amnesia, which…
When I sat down to speak with intercultural communication expert Taruni Falconer, I expected to…
Most people think experience gives us answers, but what happens when our experience fails to…
Michael Henderson describes himself as atrocious with technology. So why has an anthropologist become surprisingly good…
During the last few years of Dad’s dementia, when Mum and I would visit him…
