To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content that resonated with supporters because it was by supporters. Tell your story and tell other people’s stories.
Action : Create ways to let the people who interact with your brand tell their story.
Derived from Rahaf Harfoush, Yes We Did
For most of my career, I’ve been wrestling with the same question: How do you…
When Mark Molony walked into his first day as a social worker, he thought his…
When you’ve spent years building experience, and you get to the point where working harder…
In this On Experience conversation, I speak with mindfulness teacher Mark Molony about experience, judgement,…
If you’ve spent years building experience, you may have been in this situation. You're putting…
Recently, I recorded a conversation with Michael Henderson from Cultures At Work. Michael is a…
