Definitions of Thought Leadership
Definitions of Thought Leadership: What is a thought leader? What is a Thought Leader? Prior to 1990, the term ‘thought leader’ was not widely used. And then suddenly ‘thought leaders’ started appearing everywhere. First in books, then in conversations, it’s now a search term on Google and business experts are branding themselves in ‘thought leadership’. But […]
Ideal Work Trends
Whilst most of us spend our days sitting at the desk slaving away at a computer, there are three significant workplace trends that suggest this might not be your future. And, alternatives are already here. Mobile Everything From Visual to Auditory Sitting is the New Smoking Plus, this all becomes very interesting when you combine […]
14 Marketing Trends for Thriving in the Digital Era
Marketing Trends Marketing trends emerge when the rules of marketing change. And marketing has changed have changed because of the new digital tools. That’s the blunt message from marketing guru Seth Godin in his best-selling book Meatball Sundae. (I summarized as the Book Rapper issue Marketing How-Now). Seth defines 14 marketing trends […]
Marketing Trend: Hits to Niches
This is marketing trend #7 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Cheap or Best In the Old Marketing, everything was geared to creating mass market, best-selling, block-buster hits. If you didn’t have a hit you’d failed. Think movies, toys, books, fashion, food, music. […]
The Mobile Revolution
Mobile computing is the tipping point of the Information Revolution. The rise of mainframe, mini, desktop and netbook computers was merely the warm-up act for the main game. And, if you thought things had changed a little recently, well… get ready for more disruption and opportunity. In this episode of the Ideas Architect Podcast we […]
What is Going On? Part 2
Our Topic A couple of weeks back I published my first book in over ten years: What the #$%?! Is Going On? And, last week we shared the introduction and two of the 25 big ideas contained in the book. And, here’s three more to help satisfy you appetite for big ideas. In this Podcast […]
What is Going On?
Our Topic Last week I published my first book in over ten years: What the #$%?! Is Going On? And, this week in this podcast episode I share the introduction and two of the 25 big ideas contained in the book. In this Podcast Episode In this podcast episode we share four chapters from the […]
The End of the Desk: 3 Massive Workplace Trends
Three Workplace Trends In the not so recent past, there was a fundamental presumption that doing your best work happened as you sat at your desk in front of your computer. Offices over the past century were all based on this line of thinking. Today, this presumption no longer fits. Like most things, the traditional […]