The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The…
Once upon a time in a small village, a local soap maker produced his wares and sold them out of…
If you're not out to cause anything then you might as well go back to bed! What's the point of…
We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human…