The Culting of Brands

Brand Worship

The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The…

13 years ago

A Short History of Branding: A Soap Story

Once upon a time in a small village, a local soap maker produced his wares and sold them out of…

15 years ago

Brand Worship: Defining Your Cause

If you're not out to cause anything then you might as well go back to bed! What's the point of…

15 years ago

Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human…

15 years ago