Jon Yeo – Turn Your Passion into a Profitable Purpose
Welcome to Episode 006 of the Ideas Architect Podcast. Our Topic… In this interview, Andrew O’Brien from Partnerunning and myself, speak with Jon Yeo, curator and licensee of TEDx Melbourne. Jon is an international speaker and expert on the mindset for success and productivity. He consults with large organisations and is an advisor to a […]
Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]
How to Inspire Your Customers To Buy
In our recent Book Rapper webinar we explored the key ideas in Simon Sinek’s book Start With Why. In particular we looked at: 1. How to re-ignite your passion, energy and drive for your business 2. How to use your business to fulfil your purpose in life 3. How to attract your ideal customers more […]
Brand Worship: Defining Your Cause
If you’re not out to cause anything then you might as well go back to bed! What’s the point of your brand? What’s the reason it exists? What’s the spirit behind it? What stand are you taking? In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from […]