Communication or Conversation?
All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth. It’s time to stop talking ‘at’ your customers and start talking ‘with’ them. What is Communication? Communication: Marketer generated or initiated often without any concern or consideration for the intended recipient. Advertising aims to interrupt, […]
Five Ways to Join a Conversation
Previously we talked about Ten Tenets of a Good Conversation. Today we want to talk about how to join a conversation… Traditional Marketing was all about starting a conversation. “Let me interrupt you… Now… Sit down, shut up and listen.” In Conversational Marketing, starting a conversation is merely one of five manoeuvres and possibly the […]
Ten Tenets of Good Conversation
Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing. If conversation trumps communication every time, then what makes a good one? Knowing what makes a good face-to-face conversation is important and applying it your marketing is critical. 1 Natural Forced is fake! We can […]