Whenever I go to networking events, I usually meet someone who knows me via Book Rapper. They greet me as if…
The Book Jim Stengel; Grow : How Ideals Power Growth and Profit at the World’s 50 Greatest Companies; Virgin Books,…
The number one question I'm asked is: "How can I create and own a unique position in the market?" It's…
One of the biggest brand mistakes you can make is to try to appeal to everyone. Therefore, one of the…
One of the keys to having is a cult-like following is to deliberately create some division in your market. And…
Book Rapper has had four different identities. And I don't just mean a logo in the corner. Each of these…
Once upon a time in a small village, a local soap maker produced his wares and sold them out of…
We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human…
In an age of change, the one thing that remains solid is your reputation. Well, if your reputation is solid...…