How do you define your thought leadership? That's a big question for content creators and aspiring thought leaders. I know…
Thought Leadership Content Marketing - Three Levels of Planning and Strategy Content Marketing is the sharing of ideas to help…
Hero's Journey and What You Do The Hero’s Journey is a great tool to use when you’re asked the inevitable…
In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s…
Recently, I’ve been approached by a client who has bought the rights to a powerful new product for distribution in…
James Burgin talks about how to craft your personal and professional brand. This is episode 030 of the Ideas Architect…
How to Build a Powerful Brand Brands provide meaning for people because they stand for something - they represent a…