The Ultimate Product Sales Video Example
If you had an information product that you wanted to sell online, how would you do that? How would you sell an information product online? In particular, how would you create a sales video to sell your product? This is part three of a three-part series on how to create the ultimate product sales video. […]
Four Phases of the Ultimate Product Sales Video
If you had an information product that you wanted to sell online, how would you do that? In the previous post, I shared the two essentials of the ultimate product sales video. This presumes two things. First with more people watching more videos your sales process must include a sales video. Second, you need to […]
Two Essentials of the Ultimate Product Sales Video
If you had an information product that you wanted to sell online, how would you do that? To sell anything online you need a sales page with clear copy and powerful images. But is that enough? In today’s world, you also need a sales video. In this episode of how to make money from your […]
Seven Questions to Make Money as a Content Creator
How do you make money as a content creator? This is the big question that all content creators face at some time in their careers. In this post, I’ll share the seven key decisions you need to make to earn money as a content creator. And I’ll share my example – as I’m tackling the […]
Why You Need a Content Marketing Business Model
Some of the typical questions I’m asked about Content Marketing include: • Should I have a blog? • How often should I produce content? • Should I write, produce video or a podcast? • Can I charge for my content? The consistent answer to all of these questions is: It depends. It depends on your Content […]
Leaderslip Slideshow
The End of Leadership The End of Leadership. Now, that’s a big call. If I had said it, nobody would have listened – it would merely sound like clickbait crying for attention. But when someone like Barbara Kellerman says those words, it holds a different level of significance. Kellerman is a widely regard leadership expert […]
Six Books I Like for September 2012
Which book should we RAP for September 2012? Here’s six books to select from. Last month we rapped Michael Saylor’s The Mobile Wave. Here’s our six new contenders for September… Which one would you like us to RAP? Courage Quotient How science can make you braver Robert Biswas-Diener (Self Leadership) Science shows us that […]
The C Word: Copyright and the Book Rapper Experience
The Number One Question I’m Asked… I often get asked by people about Book Rapper and copyright issues… Here’s my round-about, in-depth, multiple viewpoint response… Before I started Book Rapper, I spoke to a few people, including an IP lawyer, some authors and an Editor at a major publishing house. Generally I was told copyright is […]
The Book Rapper Webinar Series 2012
Following from the success of our webinars from last year we’re launching a series of new webinars for this year. We will be continuing with our Book Rapper series of webinars. These will be complimentary webinars. You can attend and participate in the live events or if you register you can also listen to the […]
How to Create a Persuasive Webinar
I love the work of Chip and Dan Heath! I love their work so much I did not one, but two Book Rapper issues on their work. We rapped both of their bestselling books: Made to Stick and Switch. Made to Stick is all about designing your message so people get it – quick, easy […]