The Secret to Apple’s Success – Five Books
Apple has been the world’s most admired company over the past few years. They’ve been rated #1 for finance, customer service, innovation and design. As one might expect, this has prompted lots of media attention and a few books dissecting the keys to their success. Here we share five books we like showcasing the secrets to Apple’s […]
Three Ways to Initiate Your Customers
One of the first steps to creating a cult-like following around your brand or business is to initiate your customers. Creating and celebrating initiation ceremonies is a natural part of human culture and has been practised since we lived in caves. Classic examples are birthdays, weddings, christenings, graduation ceremonies and the Jewish bar mitzvah. Two […]
Apple: Here’s to The Crazy Ones…
Context This Apple manifesto began as a series of television and print commercials back in 1997. It was created by the advertising agency TBWA/Chiat/Day. Manifesto Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And […]
Famous Manifestos – Our Top Ten
Famous Manifestos – The top ten of all time What are the most famous manifestos ever written? Now, that’s a great conversation to have at the dinner table if you want a robust discussion. But beware, it might also lead to a debate on the content of these manifestos. For instance, as soon as you […]