Stories, Legends and Communities with Andrew Melville

Our latest interview with Andrew Melville.
Episode 019 of the Ideas Architect Podcast.

Our Topic

Andrew Melville is a master of communication. With a background as a journalist, in PR, as a radio show host, community worker and university lecturer he’s tackled communication from many angles. Add to this his empathy for and understanding of the Maori culture and you get a unique perspective on defining your purpose and designing your vision through the use of story.

In this Podcast Episode…

• How to use story to translate your vision into day-to-day action
• How to be authentic in your social media interactions
• The importance of your life pattern
• The limits of Journalism and PR
• The shortest story ever written
• The power of the backstory in shaping who you are
• The role of the Maori oral traditions in enhancing their communities
• Stories for practical purposes
• The Era of Integration – heart, soul and mind
• The Intuitive Element to communication
• How stories can save you time
• How stories can overcome the Crisis of Engagement
• Why your failures are the key to your Authenticity
• How to move from ‘gloom to gloss’ and back again
• The Critical Components of an Effective Story
• Why telling your story is the key to being on purpose
• Using your daily observations to create engaging stories
• The key to Creativity
• What’s missing in most Vision and Mission Statements
• Why our education system is failing us
• The power of metaphor
• Why we need both verbosity and brevity
• The power of embedding
• Why clarity changes your relationship to time

Show Links

• The shortest story ever written – Hemingway
• Andrew Melville at Spoke.co.nz
• Andrew on Twitter: @anarum

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