Another instalment in our real world examples of changing behaviour.
Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard
In RAP8 we talked about ‘Grow your people’ and about expecting failure.
In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.
A few weeks ago, I sat down with Industrial Designer Philippe Guichard for a conversation on experience. I thought we would be talking about design. And we
When Industrial Designer Philippe Guichard started his career as a designer, success was partly about proving himself. Then he lost everything. In this excerpt from On Experience,
What do designers notice that other people miss? When Industrial Designer Philippe Guichard walks into a room, he isn’t looking at the paintings on the