Another instalment in our real world examples of changing behaviour.
Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard
In RAP8 we talked about ‘Grow your people’ and about expecting failure.
In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when they’re exhausted. Not when things are falling apart. But right after a
Most people think scale means more people. More clients. More reach. More visibility. More output. And for a while, earlier in your career, that can be true. But
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real