Sticky Change Example 4: Michael Jordan and Failure

Another instalment in our real world examples of changing behaviour.

Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard

In RAP8 we talked about ‘Grow your people’ and about expecting failure.
In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.

More Updates

Why On Experience Exists

For most of my career, I’ve been wrestling with the same question: How do you turn what you know into something of value? And inside

Mark Molony - When Your Training Fails

When Mark Molony walked into his first day as a social worker, he thought his training had prepared him for anything. Then a grieving widow

I just need to say it better

When you’ve spent years building experience, and you get to the point where working harder isn’t changing anything, you start to wonder if the issue