Categories: Ideas

Sticky Change Example 5: Make Safety Interesting

Another instalment in our real world examples of changing behaviour…

Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard

Are you a regular flyer on commercial airlines?
How many times do you listen to the safety announcements?
Most people don’t because they’re boring.
Yet over 400,000 people have watched this message and they’re not even on a plane!
Presenting your message in a different way attracts fresh interest and this may make the difference in changing people’s behaviour.
Here’s an example from a steward on Southwest Airlines who raps the safety message.
How can you change the way you deliver your message to change behaviour?

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Midlife Entrepreneur: Why It’s the Perfect Time to Start

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…

1 week ago

From Corporate Insider to Industry Icon in 3 Steps

If you want to move from corporate insider to industry icon, then you need to…

3 weeks ago

Knowledge Monetization – 5 Mistakes That Keep Experts Broke

Here's a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less…

3 weeks ago

Monetize Your Expertise – Turn Your Experience Into Income

How do you monetize your expertise and turn decades of experience into a legacy and…

4 weeks ago

Four Thousand Weeks – Say Goodbye to Procrastination

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…

1 month ago

The Productivity Lie That’s Making You Miserable: 4000 Weeks

You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your…

1 month ago