Another instalment in our real world examples of changing behaviour…
Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard
Are you a regular flyer on commercial airlines?
How many times do you listen to the safety announcements?
Most people don’t because they’re boring.
Yet over 400,000 people have watched this message and they’re not even on a plane!
Presenting your message in a different way attracts fresh interest and this may make the difference in changing people’s behaviour.
Here’s an example from a steward on Southwest Airlines who raps the safety message.
How can you change the way you deliver your message to change behaviour?
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…
Most experienced professionals don’t think they have intellectual property. They think IP is something you…
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…
A lot of experienced professionals think their biggest problem is selling. They say things like:…
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…