Smart Growth: A Summary in 26 Tweets N-Z

Here’s the second 13 tweets of our Book Summary…

N

6N Six T’s of #WOM Marketing: Triggers = why Talkers = who Topics = what Tools = how Taking Part = join in Tracking = results

O

6O Get smart! Multiply your customers by designing your product to spread the message as it is used. Eg Hotmail

P

6P Design your product to spread your message: think transaction touchpoints and the trail left behind after a transaction.

Q

6Q Viral Loops are decentralized referral systems designed to self-replicate. Think Tupperware, Ponzi schemes and Hotmail email signatures

R

6R Viral Loops rely on positive feedback loops. Think compound interest. Earn interest on your interest. Grow exponentially.

S

6S To make Viral Loops happen: design for quick and easy adoption plus build-in a way to pass-it-on

T

6T Viral Networks grow when multiple connections link around multiple nodes. Think eBay linking buyers and sellers.

U

6U Viral Networks are designed to connect groups of people. As users provide content the value of the network expands rapidly. Eg Flickr

V

6V To build a Viral Network give users the tools to create content and make it easy to link people and info.

W

6W Double Viral Loops are networks built onto other networks. As eBay grew, the numbers who used PayPal grew too.

X

6X To build a Double Viral Loop identify networks to stack or piggyback your network onto. Flickr grew as blogging grew.

Y

6Y WANT MORE? Get the complete Book Rapper issue: Smart Growth: http://www.BookRapper.com

Z

6Z Want even MORE? Buy the books! Viral Loops and Word of Mouth Marketing. Both are worth it!

 

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because…

5 days ago

How to Turn Your Personal Manifesto Into a Six Figure Business

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…

2 weeks ago

How Stephen Covey Built a $280M Empire from his Manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and…

2 weeks ago

The Real Reasons 45+ Leaders Are Abandoning Corporate Life

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…

3 weeks ago

Midlife Entrepreneur: Why It’s the Perfect Time to Start

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…

1 month ago

From Corporate Insider to Industry Icon in 3 Steps

If you want to move from corporate insider to industry icon, then you need to…

1 month ago