Simple Strategy

How to Profit From Your Unique Business Advantage

Derived from Richard Rumelt’s book Good Strategy, Bad Strategy.

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More Updates

A Different Way of Seeing with Philippe Guichard

A few weeks ago, I sat down with Industrial Designer Philippe Guichard for a conversation on experience. I thought we would be talking about design. And we

June 24, 2026
I lost everything with Philippe Guichard

When Industrial Designer Philippe Guichard started his career as a designer, success was partly about proving himself. Then he lost everything. In this excerpt from On Experience,

June 20, 2026
What Designers Notice with Philippe Guichard

What do designers notice that other people miss? When Industrial Designer Philippe Guichard walks into a room, he isn’t looking at the paintings on the

June 16, 2026