Simple Strategy

How to Profit From Your Unique Business Advantage

Derived from Richard Rumelt’s book Good Strategy, Bad Strategy.

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More Updates

Most people think scale means more people. More clients. More reach. More visibility. More output. And for a while, earlier in your career, that can be true. But

February 7, 2026
Why Your Offer is a Translation Problem - Not a Pricing Problem

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real

February 1, 2026
Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you

January 26, 2026