Categories: ArtifactsBook Rapper

The Two Types of Self Promoting Products (2)

Derived from both…
Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing

Before The Product

Referrals aren’t just for people sharing with each other. Your product can be  designed to be self-promoting as they are used.
Some products have this built in without the need to think about it. For instance:
? Driving your new car around the streets automatically displays it to other drivers.
? Using a leaf blower makes enough noise to alert your neighbours to the fact that you have one.
? And, have you ever asked, ‘What’s that perfume you’re wearing?’
Seth Godin suggests we create a Purple Cow, a product so remarkable we’ll naturally want to talk about it. This is one strategy for creating talk into the design of your product.

Hotmail created a spreadable product by adding a signature to their emails. Every time someone used the product they promoted it to who ever received it. This acted as a personal endorsement and a referral. ‘If it’s good enough for Michelle, then I’ll give it a go too!

The key is to identify all the touchpoints of your product. You’re looking for:
? Any transactions that take place. For instance, receiving email or drivers sharing the road with other users.
? Any trails left behind when you have completed the transaction. For example, a trainer leaving behind course materials or even a business card at the end of a presentation.

Action : Explore ways to design your message into your product so that every time it is used, others see it and spread the word.

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Midlife Entrepreneur: Why It’s the Perfect Time to Start

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…

1 week ago

From Corporate Insider to Industry Icon in 3 Steps

If you want to move from corporate insider to industry icon, then you need to…

2 weeks ago

Knowledge Monetization – 5 Mistakes That Keep Experts Broke

Here's a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less…

3 weeks ago

Monetize Your Expertise – Turn Your Experience Into Income

How do you monetize your expertise and turn decades of experience into a legacy and…

4 weeks ago

Four Thousand Weeks – Say Goodbye to Procrastination

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…

1 month ago

The Productivity Lie That’s Making You Miserable: 4000 Weeks

You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your…

1 month ago