Categories: ArtifactsBook Rapper

The Two Types of Self Promoting Products (2)

Derived from both…
Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing

Before The Product

Referrals aren’t just for people sharing with each other. Your product can be  designed to be self-promoting as they are used.
Some products have this built in without the need to think about it. For instance:
? Driving your new car around the streets automatically displays it to other drivers.
? Using a leaf blower makes enough noise to alert your neighbours to the fact that you have one.
? And, have you ever asked, ‘What’s that perfume you’re wearing?’
Seth Godin suggests we create a Purple Cow, a product so remarkable we’ll naturally want to talk about it. This is one strategy for creating talk into the design of your product.

Hotmail created a spreadable product by adding a signature to their emails. Every time someone used the product they promoted it to who ever received it. This acted as a personal endorsement and a referral. ‘If it’s good enough for Michelle, then I’ll give it a go too!

The key is to identify all the touchpoints of your product. You’re looking for:
? Any transactions that take place. For instance, receiving email or drivers sharing the road with other users.
? Any trails left behind when you have completed the transaction. For example, a trainer leaving behind course materials or even a business card at the end of a presentation.

Action : Explore ways to design your message into your product so that every time it is used, others see it and spread the word.

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

How to use Core Values to Make Better Decisions

What is the key to a meaningful life? Is it money or happiness? Or something…

1 week ago

Write a Personal Manifesto – Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose,…

2 weeks ago

How I Wrote My Personal Manifesto in Under Ten Minutes

I wrote my personal manifesto in under 10 minutes. Here’s how I did it. Ready,…

4 weeks ago

What is a Personal Manifesto? Empower Your Life [2024]

What is a Personal Manifesto? And how can you use one to empower you life?…

1 month ago

How to Write a 5-Star Personal Manifesto like Benjamin Franklin

How do you write a five-star personal manifesto? That’s an easy question compared to this…

2 months ago

Write a Personal Manifesto – Seven Ways to be Inspired

What’s the best way to write a personal manifesto? I’ve been collecting and studying thousands…

2 months ago