Categories: ArtifactsBook Rapper

The Two Types of Self Promoting Products (1)

Derived from both…
Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing

PROFIT : There are two distinct options when generating word of mouth, referrals and viral loops. You can create the product first and then generate the talk about it. Or, you can design the product so it spreads the conversation for you.

After The Product

The classic example of fuelling the conversation after the product has been created is personal branding. Your reputation is what people say when you’re not there. It’s an example of word of mouth that you may want to pay careful attention to.
Some products can tinkered with and redesigned as you continually generate talk. For instance, your website. A website’s design is never done!
Traditionally we think of referrals as one person recommending another. And, they can be a cornerstone of your lead-generating system.
They can also be a vital element to a successful business model eliminating advertising costs.
For example, Landmark Education have built sharing into the conversation of their training courses. With no advertising, they rely on participants to personally refer their courses to friends and colleagues. And it works! They are one of the most successful training organizations on the planet.

Action : Make it easier for people to talk about you. And, turn your one-off referrals into a repeatable lead-generation system.

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

How to use Core Values to Make Better Decisions

What is the key to a meaningful life? Is it money or happiness? Or something…

1 week ago

Write a Personal Manifesto – Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose,…

2 weeks ago

How I Wrote My Personal Manifesto in Under Ten Minutes

I wrote my personal manifesto in under 10 minutes. Here’s how I did it. Ready,…

3 weeks ago

What is a Personal Manifesto? Empower Your Life [2024]

What is a Personal Manifesto? And how can you use one to empower you life?…

1 month ago

How to Write a 5-Star Personal Manifesto like Benjamin Franklin

How do you write a five-star personal manifesto? That’s an easy question compared to this…

2 months ago

Write a Personal Manifesto – Seven Ways to be Inspired

What’s the best way to write a personal manifesto? I’ve been collecting and studying thousands…

2 months ago