Categories: Book Rapper

The Neuroscience of Innovation

The Book

Gregory Berns; Iconoclast: A neuroscientist reveals how to think differently

Speed RAP

What makes true innovators so creative, so successful – and so rare? What makes them tick? And how can we learn to be a little more like them? In Iconoclast, Berns answers these timeless questions with surprising insights into the human brain. He suggests three roadblocks prevent us from being true innovators: our perception, overcoming our fears and our social intelligence.

The BIG Idea

Your plastic brain! Through real-time mapping of living people, neuroscientists are working out how we really think. And, their insights into human behaviour are changing your future.

Your Challenge

It’s time to create something ‘neu’! Check your roadblocks. Create a plan. Change your world.

More…

More from Book Rapper

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Midlife Entrepreneur: Why It’s the Perfect Time to Start

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…

1 week ago

From Corporate Insider to Industry Icon in 3 Steps

If you want to move from corporate insider to industry icon, then you need to…

2 weeks ago

Knowledge Monetization – 5 Mistakes That Keep Experts Broke

Here's a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less…

3 weeks ago

Monetize Your Expertise – Turn Your Experience Into Income

How do you monetize your expertise and turn decades of experience into a legacy and…

4 weeks ago

Four Thousand Weeks – Say Goodbye to Procrastination

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready…

1 month ago

The Productivity Lie That’s Making You Miserable: 4000 Weeks

You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your…

1 month ago