Categories: Book Rapper

The Neuroscience of Innovation

The Book

Gregory Berns; Iconoclast: A neuroscientist reveals how to think differently

Speed RAP

What makes true innovators so creative, so successful – and so rare? What makes them tick? And how can we learn to be a little more like them? In Iconoclast, Berns answers these timeless questions with surprising insights into the human brain. He suggests three roadblocks prevent us from being true innovators: our perception, overcoming our fears and our social intelligence.

The BIG Idea

Your plastic brain! Through real-time mapping of living people, neuroscientists are working out how we really think. And, their insights into human behaviour are changing your future.

Your Challenge

It’s time to create something ‘neu’! Check your roadblocks. Create a plan. Change your world.

More…

More from Book Rapper

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

What Mick Jagger Taught Me About Experience

I was listening to David Marchese interview Mick Jagger for The New York Times Interview…

2 days ago

Why His Professor Told Him to Skip Class with Michael Henderson

Michael Henderson's anthropology professor gave his students some unusual advice: "If you find an interesting…

3 days ago

Why Information Doesn’t Change People with Dr Patterson Stark

Why is it that we often know exactly what to do... but still don't do…

1 week ago

What an Assassin taught me about Experience

In The Bourne Identity, Jason Bourne has no idea who he is. He has amnesia, which…

1 week ago

Why Good People Misunderstand Each Other with Taruni Falconer

When I sat down to speak with intercultural communication expert Taruni Falconer, I expected to…

2 weeks ago

What a Doctor taught me about Experience

Most people think experience gives us answers, but what happens when our experience fails to…

2 weeks ago