Gregory Berns; Iconoclast: A neuroscientist reveals how to think differently
What makes true innovators so creative, so successful – and so rare? What makes them tick? And how can we learn to be a little more like them? In Iconoclast, Berns answers these timeless questions with surprising insights into the human brain. He suggests three roadblocks prevent us from being true innovators: our perception, overcoming our fears and our social intelligence.
Your plastic brain! Through real-time mapping of living people, neuroscientists are working out how we really think. And, their insights into human behaviour are changing your future.
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