Categories: Book Rapper

1 Marry Campaign and Structure

Part 1 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign

The structure of your campaign reflects the values you hold.

Obama wanted ordinary people coming together around a common purpose. Therefore he built a grassroots, bottom-up organization. And, this reflects the nature of the internet. In particular it mirrors how people connect in life. He then built credibility and trust through actions that reinforced his value proposition.
Action : Does your campaign structure match your objective?
Action : Make your New Media team a standalone department, not just an add-on to the communications team. Make your team scalable and agile and design a flexible social media plan.

Derived from Rahaf Harfoush, Yes We Did

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

How Stephen Covey Built a $280M Empire from his Manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and…

4 days ago

The Real Reasons 45+ Leaders Are Abandoning Corporate Life

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study…

1 week ago

Midlife Entrepreneur: Why It’s the Perfect Time to Start

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those…

3 weeks ago

From Corporate Insider to Industry Icon in 3 Steps

If you want to move from corporate insider to industry icon, then you need to…

4 weeks ago

Knowledge Monetization – 5 Mistakes That Keep Experts Broke

Here's a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less…

1 month ago

Monetize Your Expertise – Turn Your Experience Into Income

How do you monetize your expertise and turn decades of experience into a legacy and…

1 month ago