Obama wanted ordinary people coming together around a common purpose. Therefore he built a grassroots, bottom-up organization. And, this reflects the nature of the internet. In particular it mirrors how people connect in life. He then built credibility and trust through actions that reinforced his value proposition.
Action : Does your campaign structure match your objective?
Action : Make your New Media team a standalone department, not just an add-on to the communications team. Make your team scalable and agile and design a flexible social media plan.
Derived from Rahaf Harfoush, Yes We Did
If you've been increasing your visibility and still feel unseen in a deeper way, this…
Most experienced professionals eventually move from producing insight to designing the structure behind their work.…
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when…
Most people think scale means more people. More clients. More reach. More visibility. More output. And for a…
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…
Most experienced professionals don’t think they have intellectual property. They think IP is something you…
