The professional speaking business used to be very simple: You stood up in front of a live audience and you were paid to present. If we were talking about business models for speakers 20 years ago this would be it. Done. Complete. Finished.
Today, it’s not so simple. With the rise of digital media, the choices for how you can make money as a professional speaker have multiplied and fragmented.
That’s really good news because now there are lots of opportunities. With digital media there are at least five different ways to present depending upon whether you are live or virtual, in front of your audience or a client’s audience and whether you are presenting in real time or not.
You could be a speaker in these five ways:
Plus, you’ll need to decide when you speak as part of your overall business. For instance:
With all these choices you now need to be a whole lot smarter, way more strategic and even slightly sly to design your business in the right way.
And, this is why business models are the biggest challenge for speakers today. If you build the wrong one you will work harder to make less money. If you build the right one, you will make more money with less effort.
In this one-day workshop you will learn:
Geoff McDonald has presented at international conferences in the US, Canada, New Zealand and Australia. He has been paid to present at conferences, earnt money running webinars to his own audience, spoken for free and sold products to attract speaking clients. Geoff is the author of Book Rapper, five books and works as the Ideas Architect to help speakers design build and sell their ideas.
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