Categories: Manifesto

Interview with Ian Berry, The Change Master

Today, we’re talking with Ian Berry, The Change Master and founder of Difference Makers.

What prompted you to create your manifesto?

I have always been interested in capturing my message in as few words as possible.  I have also never placed a lot of value in mission statements as I believe missions matter however mission statements don’t and so the concept of a manifesto is appealing to me.

How did you go about creating your manifesto?

My book Changing What’s Normal comes out shortly and my manifesto came from thinking about the issues I wanted to address in the book.

Where do you use your manifesto?

I have it on my office wall as a constant reminder of what I am helping people to work on and be successful in. I will be also using it to promote my book and eventually I imagine my manifesto or links to it will appear in lots of places online.

What specific benefit/difference has it made having a manifesto?

It has helped me tremendously to focus and keep reminding myself about what is really important to me and the people I partner in bringing about change that people can actually believe in and change where everyone can win.

Any other comments about manifestos you’d like to make?

I am really glad I have embraced this.  It has also led me to read lots of other manifestos and I am inspired by what many people are doing to make a difference in the world.

Thanks Ian!

More…

Read Ian’s Manifesto

Ian’s Book and Melbourne Book Launch (includes the Ideas Architect)

 

Geoff McDonald

Share
Published by
Geoff McDonald
Tags: Interviews

Recent Posts

Why Your Offer Is a Translation Problem (Not Pricing)

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…

2 days ago

Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you…

1 week ago

Why Your Expertise Needs a Shape

A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…

2 weeks ago

Why Selling Isn’t Your Real Problem

A lot of experienced professionals think their biggest problem is selling. They say things like:…

2 weeks ago

The Myths of Experience – Overview

The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…

3 weeks ago

Why Visibility Isn’t Your Real Problem

A lot of experienced professionals think their biggest problem is visibility. They think they need…

4 weeks ago