I’m pretty excited about this. Some of you may know that under the banner of Ideas Architect I design custom board games for clients to translate their training programs into an activity they can license or franchise to others.
Most training merely presents a bunch of concepts. In contrast, with board games the concepts are embedded in the play. And, to win you need to use the concepts in a strategic way. Plus, you get instant feedback on what’s working and what’s not. This’s why games are one of the best ways to learn! And, one of the most enjoyable!
Well, now I’ve walked my own talk and created a game around the principles of Ideas Marketing:
The game will be played as a three hour seminar. We’ll do a quick intro of the game and the participants. Then you’ll play for at least two hours. And finally, we’ll debrief what you’ve learnt so you can go back to your business and apply it.
I realised I had a problem working with my clients. It wasn't a fatal flaw,…
Stop writing fluffy “about us” statements! If you want to be positioned as the go-to…
If your signature system doesn’t have all seven of these qualities, you’re leaving money on…
What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…
Are you pouring your expertise into your business, working harder every year… but still feel…
Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…