Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership
Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.
Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.
Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.
It takes years to become a master. But is the amount of time the crucial…
Sometimes other people can see something in us that we can't yet see ourselves. After…
Most people assume education is the transfer of knowledge. But in my On Experience conversation…
What happens when a familiar pattern makes us too certain about what we're seeing? In…
When I was studying in the US, after my friends went to bed on Friday…
Ten people arrive in Arctic Finland. Before the first episode even begins, I started trying…