Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership
Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.
Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.
Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.
When I sat down to speak with intercultural communication expert Taruni Falconer, I expected to…
Most people think experience gives us answers, but what happens when our experience fails to…
Michael Henderson describes himself as atrocious with technology. So why has an anthropologist become surprisingly good…
During the last few years of Dad’s dementia, when Mum and I would visit him…
Most people think experience is about knowing more. But what if its greatest gift is something…
My Dad died a couple of years ago after living with dementia. He went from someone…