Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership
Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.
Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.
Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.
A few days after my first conversation with mindfulness teacher Mark Molony, he contacted me…
We often talk about learning from experience. But what if experience isn't what we think it…
You've spent years building your experience. But what if some of it is quietly becoming less…
For most of my career, I’ve been wrestling with the same question: How do you…
When Mark Molony walked into his first day as a social worker, he thought his…
When you’ve spent years building experience, and you get to the point where working harder…