Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership
Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.
Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.
Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.
Here are ten personal mission statement examples from famous youtubers. They each have millions of…
What’s the difference between vision mission and purpose? And most importantly, what’s the best way…
Do you want some inspiration for your life? Here are 15 of the best Purpose…
Purpose synonyms are other words that have a similar meaning to purpose. And this is…
Previously, I shared 11 corporate purpose statement examples. I thought they were generic - many…
Today I’m sharing 11 purpose statement examples from global companies. You’ll know the companies but…