Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership
Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.
Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.
Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.
Productivity advice usually tells you what to add: more systems, more habits, more tools. But…
What if I told you that mastering time is a myth? That all the apps,…
If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not…
How can you create your own unique manifesto design to bring your dreams and vision…
Are you struggling with direction and clarity in your business? Without this, it’s easy to…
What’s the best way to write a design manifesto? Previously, I shared four types of…