Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership
Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.
Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.
Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.
Most experienced professionals eventually move from producing insight to designing the structure behind their work.…
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when…
Most people think scale means more people. More clients. More reach. More visibility. More output. And for a…
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…
Most experienced professionals don’t think they have intellectual property. They think IP is something you…
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…