Categories: Book Rapper

How to Engage Your Customers in Your Marketing Conversations

The Book

Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership

Speed RAP

Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.

The BIG Idea

Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.

Your Challenge

Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.

More…

More from Book Rapper

 

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Top Ten Universal Human Values that Will CHANGE Your Life!

I need to change my core values because they don’t reflect the Universal Human Values.…

4 days ago

Empower Your Life – How to Stick to Your Values

Are you ready to empower your life and unlock your true potential? To achieve this…

2 weeks ago

Determine Your Core Life Values in 3 EASY Steps

Today, I’ll show you how to determine your core life values in 3 easy steps.…

3 weeks ago

How to Write a Personal Manifesto for your Content Creation

I did it! I created 150 videos on my YouTube channel. And it was all…

4 weeks ago

How to use Core Values to Make Better Decisions

What is the key to a meaningful life? Is it money or happiness? Or something…

1 month ago

Write a Personal Manifesto – Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose,…

2 months ago