How to Decentralize Your Organization
Derived from…
Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider
Previously
The Five Things You Need to Create a Decentralized Organization
RAP5: Creating Fusion
To fuse the best of spiders and starfish two primary strategies are available.
Firstly, decentralize the customer experience by letting them have a role in business.
Secondly, decentralize internal parts of the business into separate independent business units.
Here’s some suggestions as how you can decentralize your organization.
? Decentralize the Customer Experience
The Playgroun
Creating a Fusion Organization is like building a playground.
First, you need to add a slide, then a swing, a climbing frame and make sure you build a fence around the playground.
Second, we want the kids to play fair so we need to make some rules.
How about… only one person on the swing at a time, no kicking, no foul language…
Third, we want to let the kids play.
That’s it, just let ‘em go and enjoy themselves.
Three Steps to C
? Spin-off Business Units
Actions: How to let your customers contribute…
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