Categories: Book Rapper

How to Create Strategic Referral Partners

Derived from : John Jantsch, The Referral Engine
Buy The Referral Engine on Amazon
(Affiliate Link)

The obvious place to source referrals is through your existing customers. A less obvious and potentially more lucrative opportunity is to form a network of business owners who cater to the same Ideal Customer.

Who else serves your Ideal Customer? And, I don’t mean your direct competitors. Create your own network of business owners to form referral making partnerships.

The first and most crucial step is to find strategic partners that you would be happy to refer. This is vital. Ask “Would I feel 100% comfortable to refer my best customer to this potential partner?” Choose wisely.

Questions to Create Strategic Referral Partners

• How will you source and test strategic partners?
• How will you share the value of your strategic partners to your customers?
• How will you cobrand your content to share through their network?
• What joint events will you create?
• How will you formally promote your strategic partners?
• How will you teach your strategic partners to generate more referrals?
• What can you do to ensure your network partners actively share referrals?

 

Buy The Referral Engine on Amazon (Affiliate Link)

 

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Monetize Your Expertise: Cookie Cutter vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom…

3 days ago

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel…

1 week ago

Why Your Personal Brand Fails Without This One Thing

Most personal brands fail. Why? Because they’re forgettable. They sound like everyone else, attract no…

2 weeks ago

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because…

3 weeks ago

How to Turn Your Personal Manifesto Into a Six Figure Business

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey…

4 weeks ago

How Stephen Covey Built a $280M Empire from his Manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and…

1 month ago