Derived from : John Jantsch, The Referral Engine
Buy The Referral Engine on Amazon
Who else serves your Ideal Customer? And, I don’t mean your direct competitors. Create your own network of business owners to form referral making partnerships.
The first and most crucial step is to find strategic partners that you would be happy to refer. This is vital. Ask “Would I feel 100% comfortable to refer my best customer to this potential partner?” Choose wisely.
• How will you source and test strategic partners?
• How will you share the value of your strategic partners to your customers?
• How will you cobrand your content to share through their network?
• What joint events will you create?
• How will you formally promote your strategic partners?
• How will you teach your strategic partners to generate more referrals?
• What can you do to ensure your network partners actively share referrals?
Buy The Referral Engine on Amazon
A lot of experienced professionals think their biggest problem is selling. They say things like:…
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…
One of the quietest problems experienced professionals run into is this: Their job title stops…
One of the most common worries I hear from experienced professionals is this: My experience…
Most smart professionals don’t need a new career. They need a name for the value…