The Latest Book Rapper issue ‘Google Think’ is now available at our website: www.BookRapper.com
The Book
Jeff Jarvis, What Would Google Do?
Speed RAP
A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores…
Google is one of the most profitable businesses on the planet. They’re not only thriving, they’re jiving!
Jeff Jarvis uses Google and friends as a case study to speculate on how other drowning industries may reinvent themselves.
At a minimum, it’ll take a change in thinking to survive.
Google is successful because it thinks about the world differently.
They think in tune with the current digital environment.
Don’t try to copy their actions. Instead model their thinking.
Google Think!
Your Challenge
Google-ize yourself and your organization.
Redefine what business you’re in and create an elegant design for fulfilling your outcome.
Michael Henderson describes himself as atrocious with technology. So why has an anthropologist become surprisingly good…
During the last few years of Dad’s dementia, when Mum and I would visit him…
Most people think experience is about knowing more. But what if its greatest gift is something…
My Dad died a couple of years ago after living with dementia. He went from someone…
We often expect our experience to predict what will happen. But, what if it doesn’t?…
We often think experience accumulates into value automatically. But Rambo shows it doesn't work that…
