The Latest Book Rapper issue ‘Google Think’ is now available at our website: www.BookRapper.com
The Book
Jeff Jarvis, What Would Google Do?
Speed RAP
A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores…
Google is one of the most profitable businesses on the planet. They’re not only thriving, they’re jiving!
Jeff Jarvis uses Google and friends as a case study to speculate on how other drowning industries may reinvent themselves.
At a minimum, it’ll take a change in thinking to survive.
Google is successful because it thinks about the world differently.
They think in tune with the current digital environment.
Don’t try to copy their actions. Instead model their thinking.
Google Think!
Your Challenge
Google-ize yourself and your organization.
Redefine what business you’re in and create an elegant design for fulfilling your outcome.
Most smart professionals don’t need a new career. They need a name for the value…
If you have 20 or 30 years of experience and you still can’t explain what you…
Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins. But here’s the…
Apple didn’t just build products. They built a movement. And it all started with a…
What is a manifesto, and how can you use this in your daily life to…
I realised I had a problem working with my clients. It wasn't a fatal flaw,…
