The Latest Book Rapper issue ‘Google Think’ is now available at our website: www.BookRapper.com
The Book
Jeff Jarvis, What Would Google Do?
Speed RAP
A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores…
Google is one of the most profitable businesses on the planet. They’re not only thriving, they’re jiving!
Jeff Jarvis uses Google and friends as a case study to speculate on how other drowning industries may reinvent themselves.
At a minimum, it’ll take a change in thinking to survive.
Google is successful because it thinks about the world differently.
They think in tune with the current digital environment.
Don’t try to copy their actions. Instead model their thinking.
Google Think!
Your Challenge
Google-ize yourself and your organization.
Redefine what business you’re in and create an elegant design for fulfilling your outcome.
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And…
Most experienced professionals don’t think they have intellectual property. They think IP is something you…
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real…
A lot of experienced professionals think their biggest problem is selling. They say things like:…
The following is the transcript from the Channel Trailer for my YouTube channel. It focuses…
A lot of experienced professionals think their biggest problem is visibility. They think they need…
