Derived From
James Surowiecki, Wisdom of Crowds
The second step for innovation is for the ideas to be adopted, sponsored and championed by a diverse audience.
The archenemy of a creative idea is an audience who doesn’t perceive it’s true value and the result is that everyone takes the same approach.
‘Herding’ can easily kill off good ideas. It occurs in a conservative environment when the perceived penalty for getting it wrong is higher than the perceived reward for doing something new and different.
Having a narrow audience decide on the value of your idea is as dangerous as having a narrow group of people create your ideas.
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