Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign
The entire campaign was based upon the clear goal to have people vote for Obama as US President. This mandate could be spoken in a handful of words. And, all features and activities of the community were geared around this objective. The clear strategy was to use the online tools to organize offline action. Too often social media is seen as separate to creating action in the real world. Obama’s campaign focussed around four critical actions : (1) join in (2) donate money (3) invite others (4) vote on election day.
Action : What’s your mandate in less than ten words?
Action : Translate your big picture vision into critical actions.
Derived from Rahaf Harfoush, Yes We Did
There was a period in my work when I knew I was helping people. Clients were…
Something has changed. You can feel it… even if you can't quite name it yet. Work…
You've probably had this experience. You've been doing good work for years. Clients are happy. Projects…
If you've been increasing your visibility and still feel unseen in a deeper way, this…
Most experienced professionals eventually move from producing insight to designing the structure behind their work.…
A lot of experienced professionals make important decisions at exactly the wrong moment. Not when…
