Categories: Book Rapper

3 Focus on What Matters

Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign

Obama’s campaign was very clear on what was important.

The entire campaign was based upon the clear goal to have people vote for Obama as US President. This mandate could be spoken in a handful of words. And, all features and activities of the community were geared around this objective. The clear strategy was to use the online tools to organize offline action. Too often social media is seen as separate to creating action in the real world. Obama’s campaign focussed around four critical actions : (1) join in (2) donate money (3) invite others (4) vote on election day.
Action : What’s your mandate in less than ten words?
Action : Translate your big picture vision into critical actions.

Derived from Rahaf Harfoush, Yes We Did

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

Four Thousand Weeks: Time and How to Use It

What if I told you that mastering time is a myth? That all the apps,…

4 days ago

Why Time Management is a Lie Lessons from 4000 Weeks

If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not…

2 weeks ago

Seven Ways to Create Your Unique Manifesto Design

How can you create your own unique manifesto design to bring your dreams and vision…

1 month ago

Unlock Success: 6 Types Business Manifestos You Must Know

Are you struggling with direction and clarity in your business? Without this, it’s easy to…

2 months ago

Four Best Ways to Write a Powerful Design Manifesto

What’s the best way to write a design manifesto? Previously, I shared four types of…

3 months ago

Best Life! How To Master The Art Of Intentional Living

Is the art of Intentional Living the secret to your best life? And how can…

4 months ago