Five Books I Like

Here’s five of the six books we’re looking at rapping as Book Rapper’s next issue.

The sixth book is Heidi Grant Halvorson’s 9 Things Successful People Do, which we previously mentioned here.

Demand

Creating What People Love Before They Know They Want It
Adrian Slywotzky
Why do some products succeed and others fail? This book presents a range of extensive case studies to show you how to tap into the rich vein of customer demand.
http://www.demandthebook.com/

What the Plus

Google+ for the Rest of Us
Guy Kawasaki
It’s been tipped that Google+ will have around 400 million users by the end of 2012. Whilst that’s half the size of Facebook, it’s clearly growing in importance. Guy Kawasaki explains “what makes Google+ as special as Macintosh.” This is our first Kindle only nominated book.
http://www.guykawasaki.com/what-the-plus/

The Lean Startup

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries
What’s the key to innovation? Eric Ries suggests its continuous improvement on speed – the creation of rapid prototypes that test market assumptions and allow the business to evolve faster and in line with customer expectations. This book started a movement!
http://theleanstartup.com/

The Thank You Economy

Gary Vaynerchuk
Social media is returning us to the days of the Mum and Pop corner store where customers were known by name and proprietors cared about their service. And, the new technologies allow us to do this on a grand scale. Who cares most wins!
http://thankyoueconomybook.com/

Reframe

How to Solve the World’s Trickiest Problems
Eric Knight
Eric Knight is Australia’s Malcolm Gladwell. And, in this stunning book he tackles the biggest challenges and provides less than obvious solutions. Like a great magician, he suggest the answers to terrorism, global warming and border security can all be resolved with a change in focus.
http://www.blackincbooks.com/books/reframe