James Surowiecki, Wisdom of Crowds
PROFIT : Most innovation programs only focus on one half of the problem – generating ideas. However, without the fundamental second step of having a diversity of sponsors to bring a range of ideas to life, you may be killing off your best opportunities. Here’s how to include both sides of innovation.
The starting point for innovation is the idea. And the key to generating ideas is to tap into a diverse audience to generate a diverse range of ideas.
The archenemy of diversity for generating ideas is ‘groupthink’, a term coined by psychologist Irving Janis.
Homogenous groups align more easily than diverse groups. This means they become more dependent on each other, more insulated from outside opinions and they rely on each others judgements to assess decisions.
Whilst this might be desirable for executing tasks, it’s the opposite of what you need to generate ideas.
To generate ideas:
To implement do the opposite.
What if I told you that mastering time is a myth? That all the apps,…
If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not…
How can you create your own unique manifesto design to bring your dreams and vision…
Are you struggling with direction and clarity in your business? Without this, it’s easy to…
What’s the best way to write a design manifesto? Previously, I shared four types of…
Is the art of Intentional Living the secret to your best life? And how can…