Derived from both…
Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing
PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing.
We are seeing changes in the design of organizations, shifts in where and how we work, changes in leadership styles and even, following Obama’s lead, shifts in government.
The Book Rapper issue Smart Growth focuses on Word of Mouth Marketing, Viral Loops and Networks – all examples of Decentralized Marketing.
The new way to Smart Growth and multiplying your customers is to design your marketing message, products, processes and systems to spread the word for you.
I recently rewatched the movie Moneyball. On the surface, it looks like a story about…
Where does intuition actually come from? And what does it feel like when you just…
Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else.…
Recently, I posted an article on LinkedIn, What an Assassin Taught Me About Experience. In…
After more than 25 years as a psychologist, Maria Di Pietro often knows something about…
It takes years to become a master. But is the amount of time the crucial…
