Derived from both…
Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing
PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing.
We are seeing changes in the design of organizations, shifts in where and how we work, changes in leadership styles and even, following Obama’s lead, shifts in government.
The Book Rapper issue Smart Growth focuses on Word of Mouth Marketing, Viral Loops and Networks – all examples of Decentralized Marketing.
The new way to Smart Growth and multiplying your customers is to design your marketing message, products, processes and systems to spread the word for you.
In this On Experience conversation, I speak with mindfulness teacher Mark Molony about experience, judgement,…
If you’ve spent years building experience, you may have been in this situation. You're putting…
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There was a period in my work when I knew I was helping people. Clients were…
Something has changed. You can feel it… even if you can't quite name it yet. Work…
