Derived from both…
Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing
PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing.
We are seeing changes in the design of organizations, shifts in where and how we work, changes in leadership styles and even, following Obama’s lead, shifts in government.
The Book Rapper issue Smart Growth focuses on Word of Mouth Marketing, Viral Loops and Networks – all examples of Decentralized Marketing.
The new way to Smart Growth and multiplying your customers is to design your marketing message, products, processes and systems to spread the word for you.
We often talk about learning from experience. But what if experience isn't what we think it…
You've spent years building your experience. But what if some of it is quietly becoming less…
For most of my career, I’ve been wrestling with the same question: How do you…
When Mark Molony walked into his first day as a social worker, he thought his…
When you’ve spent years building experience, and you get to the point where working harder…
In this On Experience conversation, I speak with mindfulness teacher Mark Molony about experience, judgement,…
