Derived from both…
Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing
PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing.
We are seeing changes in the design of organizations, shifts in where and how we work, changes in leadership styles and even, following Obama’s lead, shifts in government.
The Book Rapper issue Smart Growth focuses on Word of Mouth Marketing, Viral Loops and Networks – all examples of Decentralized Marketing.
The new way to Smart Growth and multiplying your customers is to design your marketing message, products, processes and systems to spread the word for you.
If you've been following this channel for a while, you'll know the work here has…
There was a period in my work when I knew I was helping people. Clients were…
Something has changed. You can feel it… even if you can't quite name it yet. Work…
You've probably had this experience. You've been doing good work for years. Clients are happy. Projects…
If you've been increasing your visibility and still feel unseen in a deeper way, this…
Most experienced professionals eventually move from producing insight to designing the structure behind their work.…
