Derived from both…
Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing
PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing.
We are seeing changes in the design of organizations, shifts in where and how we work, changes in leadership styles and even, following Obama’s lead, shifts in government.
The Book Rapper issue Smart Growth focuses on Word of Mouth Marketing, Viral Loops and Networks – all examples of Decentralized Marketing.
The new way to Smart Growth and multiplying your customers is to design your marketing message, products, processes and systems to spread the word for you.
We often expect our experience to predict what will happen. But, what if it doesn’t?…
We often think experience accumulates into value automatically. But Rambo shows it doesn't work that…
When two people are standing side-by-side watching the same event, is our experience the same?…
Most people think experience is all about having seen something before. But what if it’s…
Sometimes we see problems through the lens of age or skill, when the real issue…
When should you back experience? And when should you back potential? As leaders, It's one…
