Made to Stick is all about designing your message so people get it – quick, easy and longterm. Switch is almost a sequel. It’s about implementing lasting change. You could say it’s the old one-two: Share your message so people get it – then design it so it gets implemented. They fit like a hand in a glove!
Gihan’s blog today is a video of him relating Chip and Dan Heath’s book Switch to creating persuasive presentations. In particular, persuasive webinars.
The content is great and so is the process he uses to demonstrate his point. It’s a great example of using a simple model or diagram as a structure for your story. Watch it twice. First time, listen to the content. Second time, watch the process.
Master these skills to be a masterful presenter and enhance the effectiveness of all your presentations – including your webinars.
The crucial point here is: Why do we make presentations? Why do we run webinars?
The crucial answer: To create some form of change. All attempts to influence, educate, inform… are attempts to inspire change.
A great question to ask next time you plan your presentation and webinar: What is the one thing your audience is going to change from having seen/listened to your presentation or webinar?
After more than 25 years as a psychologist, Maria Di Pietro often knows something about…
It takes years to become a master. But is the amount of time the crucial…
Sometimes other people can see something in us that we can't yet see ourselves. After…
Most people assume education is the transfer of knowledge. But in my On Experience conversation…
What happens when a familiar pattern makes us too certain about what we're seeing? In…
When I was studying in the US, after my friends went to bed on Friday…