Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign
Obama was on the campaign trail for two years. Instead of one long campaign he created a series of small frequent campaigns – often for 1-2 days only. Campaigns focussed on producing tangible results on specific issues or audiences. For example, volunteer recruiting or women to women. This diversity allowed supporters to select the ones that most appealed to them. And it allowed supporters to celebrate successes along the way. This is even more critical for a corporate campaign that may be ongoing with no definitive end in sight.
Action : Chunk your overall campaign into smaller targeted flourishes.
Derived from Rahaf Harfoush, Yes We Did
What if I told you that mastering time is a myth? That all the apps,…
If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not…
How can you create your own unique manifesto design to bring your dreams and vision…
Are you struggling with direction and clarity in your business? Without this, it’s easy to…
What’s the best way to write a design manifesto? Previously, I shared four types of…
Is the art of Intentional Living the secret to your best life? And how can…
