Make Your Ideas Happen
Coming up with ideas is relatively easy compared to making them happen. And that’s the premise behind Scott Belsky’s book Making Ideas Happen. Buy Making Ideas Happen on Amazon In this slideshow from our Book Rapper webinar we explored simple strategies for filling the gap between your future vision and your current reality. Including: The […]
Four Types of Ideas
Often when we talk about ideas, the conversation becomes a little vague because an idea is recognisable and also intangible. Generally, when we talk about ideas, we’re really talking about the way the idea is expressed. And, these four type of ideas are really four ways to express your idea. 1 Concept Most ideas start […]
How To Create An Idea That Lasts Forever
Can you imagine living forever? Science has not yet uncovered the fountain of youth. And, there are clear signs of how to build an idea that could last an eternity. The Ideas Marketing Tree provides nine steps for you to have your ideas last forever… 1 Idea All ideas start as mere thoughts. Usually as […]
Ideas Marketing: What is it?
There’s a famous story, or perhaps an urban legend, about George Eastman, the founder of Kodak. Legend has it he went into a sales meeting and was asking his sales team, “What do we sell?” The first reply and obvious answer was, “We sell cameras.” Then someone else said, “No, no, we sell photographs.” And, […]
The Paperless Book – Part 2
Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently. I replied, he replied. And, then I replied again. Here’s what I wrote the second time… Read the first article: The Paperless Book – Part 1 One of the key references I look at in the conversation about new and old technologies […]
The Paperless Book – Part 1
Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently exploring the future format of The Paperless Book. He asked for some feedback and this is what I wrote… The Electronic Drawing Board I went through the same thinking process many years ago in my earlier career as an architect. I wrote […]
Simon Sinek: Start With Why
Here’s a great TED video from Simon Sinek. It’s 18 minutes long and worth every minute. We’ll be discussing Simon’s book Start With Why in this weeks Book Rapper webinar. To find out more and register for this event. Buy Start with Why on Amazon Buy Start with Why on Amazon
How to Attract Your Ideal Clients – Part 2
Watch Part 1 of How to Attract Your Ideal Client A recording from our recent Webinar on how to attract your ideal clients. In Part 2 we look at ‘What are you known for?’ Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients? […]
How to Attract Your Ideal Clients – Part 1
A recording from our recent Webinar on how to attract your ideal clients. In Part 1 we look at ‘How’s Business’. Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients? Find out how you can stand out from the crowd and stop being […]
Design Your Business Game – Slideshow
Here’s the slides from this weeks Ideas Marketing webinar… Create Your Business Game View more presentations from Geoff McDonald Register for this and future complimentary webinars