The Ideas Marketing Book
I’m pleased to announce the launch of my new book! It’s called ‘Ideas Marketing: How to Design, Build and Sell Your Idea’. If you’ve been following my blog posts and webinars and seminars and workshops, then you’ll be familiar with some of the content. It takes you through the nine steps of the Ideas Marketing […]
Home Tweet Home: The Future of Twitter
This article is the Context piece from the Book Rapper issue: Twittergy. It provides a context for the book summary of Joel Comm’s book Twitter Power. Too Obvious! It doesn’t make sense! Who would have predicted that Twitter could take off in the way that it has? It’s too simple to make sense. Asking people […]
How to Save The World
This article is the Context piece from the Book Rapper issue: Frog Power. It provides a context for the book summary of Steve Zaffron and Dave Logan’s book The Three Laws of Performance. World Peace In the good old days, it was politically correct to sit back and smile as the beautiful blondes in the […]
The Future of Your Brain
This article is the Context piece from the Book Rapper issue: Eye Create. It provides a context for the book summary of Gregory Berns’ book Iconoclast. Exploring & Exploiting The golden age of discovery was in the 15th century as explorers boarded their ships to discover the rest of the world. Once discovered, the next […]
The Real War on Talent
This article is the Context piece from the Book Rapper issue: Anti-Self-Help. It provides a context for the book summary of two books: Malcolm Gladwell’s Outliers and Geoff Colvin’s Talent is Overrated. Just over ten years ago, three executives from McKinsey and Co coined the phrase ‘The War For Talent’. It came out of a […]
For Future Sake Presentation
This presentation was made to the Thought Leaders conference back in 2008 in Sydney. It was a five minute lightning talk – I was limited to five minutes and a handful of slides. This is a post-event recording using Apple Keynote. For Future Sake – Presentation Transcript What are we going to do about our […]
How to Create Your BIG Idea – Slideshow
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. Here’s the slides plus the audio recording from our recent webinar where you’ll learn: • Which of the Four Big Ideas is best suited to you • […]
How to Attract Your Ideal Clients – Slideshow
Do you have enough clients? Are they your ideal clients? And, how hard are you working to have them work with you? In this webinar we explore how you can stand out from the crowd and stop being just another service provider competing on price and constantly chasing clients. We present a big idea that […]
Christmas as an Idea
Today, for many people around the world is a day of celebration. Depending on your faith you may or may not be celebrating Christmas. Or, in old English terms ‘Christ’s Mass’. Regardless of your interest in Christmas as a religious event, it makes a great case study on how to package your idea. Let’s consider […]
6 Scott Belsky : Making Ideas Happen
Our fifth post in a series counting down the 10 most influential books I’ve read this year – 2011. Scott Belsky, Making Ideas Happen, Portfolio by Penguin, London, 2010. Buy Making Ideas Happen on Amazon Some books you read strengthen your strengths, whilst others minimise your weaknesses. For me, this book is the latter. It’s […]