Cult-like

How to create your brand to attract a cult-like following

The Power of ‘Us’

Previously, I wrote about my word for the year ‘Us’. And, I’m already finding it’s working it’s way into my…

10 years ago

Lunch with Seth Godin

Recently I had lunch with Seth Godin courtesy of my good friend Bill Jennings. I’d like to say it was…

10 years ago

The One Thing Every Brand Needs

Crowds I was flicking through some magazines at the local library today and came across National Geographic. Usually, I only…

11 years ago

10 Things I Learnt From My Customers

Recently I surveyed my customers using Survey Monkey to find out what the major issues in their businesses are. Here's…

11 years ago

Cult Following – Attract a Flood of Referrals

Brands are the new Religion and building a cult following is the key to attracting a flood of referrals. Welcome…

11 years ago

The Key to Brand Success

After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom!…

12 years ago

Three Simple Things to do to Create a Great Brand

Warning: Rant ahead! I'm sitting at the airport writing this. It's not even 9am and already my day has started…

12 years ago

What Sells CEOs on Social Networking?

I read a great article today I wanted to share with you. It's called 'What Sells CEOs on Social Networking'.…

13 years ago

The Best Way to Create And Own a Unique Position in the Market

The number one question I'm asked is: "How can I create and own a unique position in the market?" It's…

13 years ago

Book Rapper Summary: Your Referral Trumpet

The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW - “By the way,…

13 years ago