How to Be the Apple of Your Industry
In this Book Rapper episode we discuss an important business book. Today we’re talking about Apple, and how to be the Apple of your industry. This is episode 034 of the Ideas Architect Podcast. Our Topic: Apple Design Our episode today is derived from the fabulous book Design Like Apple by John Edson. John is […]
Eight Steps to Create Profitable Products
Geoff McDonald discusses the eight steps you need to take to create profitable products. This is episode 028 of the Ideas Architect Podcast. Our Topic: Create Profitable Products What are the steps that you need to take to create your product? In particular, how do you avoid creating a product no one wants. Instead, you […]
Why You Need to Create a Product
Episode 026 of the Ideas Architect Podcast Based on my previous post about ‘How Long should a podcast episode be?’ we’ve produced a shorter 17 minute episode that explores one of our previous blog posts. Our Topic: Why You Need to Create a Product We share 17 reasons as to why you need to create […]
Why You Need A Product Vision
Why You Need a Product Vision As the old saying goes… If you don’t know where you’re going, then any path will do. I’m a firm believer in Simon Sinek’s Start With Why for any project that you begin. It’s super important for product creation because it’s going to take you a considerable amount of […]
Product Plan: My Retirement Plan
Your Product Plan Previously we wrote about 15 ways to grow your business using products. One item that we could add to this list is: Use products as your retirement plan. We don’t usually think of ‘growing your business’ and ‘retirement’ in the same sentence. And, neither do we usually think of our product plan […]
Get Paid to Promote Yourself
Get Paid to Promote Yourself Episode 024 of the Ideas Architect Podcast. Our Topic: Promote Yourself For most businesses, marketing is listed as an expense in the profit and loss statement. In this podcast episode we discuss four key principles for flipping this on it’s head and turn your marketing expenses into a new income […]
Instant Products: Six Examples
Previously we shared the secret to creating products quickly and easily. Today we want to explore instant products. Whilst not quite instant, as in click your fingers and they will appear, these instant products can be created in about an hour to one single day. Instant Products The key to creating Instant Products is not […]
Creating Products: The Secret to Quick and Easy
Previously we listed 15 ways to grow your business using products. If only it was that easy. Well, maybe it is easier than you think to create your own products. Here we’ll share the secret to doing creating products quickly and easily using the humble t-shirt as a primary example. Create Products? When we say […]
Product Creation: Eight Steps to Create Yours
Product Creation Steps How do you create an information product? As with all success stories there are usually a number of essential steps that you need to take. These are the eight steps that we work through as our Product Creation Process in our two-day Profitable Product hands-on workshop. Listen to our podcast version of […]
Information Products: 17 Reasons To Create Yours
Information Products Whether you’re a consultant, speaker, coach, trainer or expert creating information products based on what you already know is a powerful way to grow your business. Here we consider 17 big reasons why you should create your own product. 1 Make More Money When you create and sell your own information products you […]