Artifacts

How to create new tools to assist your community to build and leverage your idea.

How to Choose the Right Product

A simple framework for choosing the right product for you to create is the three Cs of the Product Food…

9 years ago

5 Reasons You Need a Uniform

One of the eight primary elements of Ideas Marketing is the artifact. And, one of the most under rated artifacts…

9 years ago

My Flag Design

Following on from our previous post on Five Reasons You Need a Flag, I was inspired. And, I felt like…

9 years ago

5 Reasons You Need a Flag

In our previous post we talked about five principles of good flag design. And, we suggested you that you need…

9 years ago

Challenge Coins

My Favourite Podcasts One of my favourite podcasts is 99% Invisible. Each episode of the show tells an enchanting story…

10 years ago

Why You Need a Uniform

One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any…

10 years ago

Artifacts and Ideas Marketing

What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined…

10 years ago

Extended Business Cards

Extended Business Cards Previously we wrote about the Pros and Cons of Business Cards. And, we finished with the important…

10 years ago

Business Cards – Pros and Cons

Why I haven't bothered with Business Cards Ah Business cards! They are one of the essential promotional tools every professional…

10 years ago

Minimum Viable Product

This is an excerpt from the Book Rapper issue called Pioneer: How to create and manage innovation. It’s derived from…

10 years ago