The most important reason for creating a postcard is for someone to hang to it. I have no interest in…
In our earlier post on The Holy Grail of Marketing we talked about the possibility of having your customers pay…
Profit or Cost? Is your website a marketing expense? Whilst I'm not an accountant or a tax expert, the answer…
Bad Photos This is a rather bad photo that I took at a wedding one day. Normally, I don't show…
One of the first steps to creating a cult-like following around your brand or business is to initiate your customers.…
One of the biggest brand mistakes you can make is to try to appeal to everyone. Therefore, one of the…
One of the keys to having is a cult-like following is to deliberately create some division in your market. And…
If we want create a cult-like following around our brands and business then it helps to have some way to…
I think most of us are members of cults and we don't even know it. Is that you? Are you…
Most of the time branding is merely cosmetic. It makes you look good but doesn't earn you any money. A…