Ideas Marketing

Our customers no longer buy products or services, instead, they’re buying the idea, the ideology, the manifesto, the community behind the purchase. And, we need to market accordingly.

Hero’s Journey: Create your Brand and Marketing Message

Hero's Journey and What You Do The Hero’s Journey is a great tool to use when you’re asked the inevitable…

5 years ago

Toby Marshall – Lead Creation Strategies

Toby Marshall - What’s Hot in Marketing and Lead Generation Toby Marshall is the founder of Lead Creation – a…

7 years ago

Tim Graham – Build a Fit Business

Tim Graham: Integrity Group Fitness Tim Graham runs a group fitness centre in Ballarat, Victoria called Integrity Group Fitness. Traditionally,…

7 years ago

How to Choose the Right Product

A simple framework for choosing the right product for you to create is the three Cs of the Product Food…

9 years ago

5 Reasons You Need a Uniform

One of the eight primary elements of Ideas Marketing is the artifact. And, one of the most under rated artifacts…

9 years ago

My Flag Design

Following on from our previous post on Five Reasons You Need a Flag, I was inspired. And, I felt like…

9 years ago

5 Reasons You Need a Flag

In our previous post we talked about five principles of good flag design. And, we suggested you that you need…

9 years ago

14 Marketing Trends for Thriving in the Digital Era

        Marketing Trends Marketing trends emerge when the rules of marketing change. And marketing has changed have…

10 years ago

What’s Your Business Category?

Unfortunately, our brains are lazy. They’re high-energy fuel sucking neurons. Fortunately, over thousands of years of evolution our brains have…

10 years ago

Challenge Coins

My Favourite Podcasts One of my favourite podcasts is 99% Invisible. Each episode of the show tells an enchanting story…

10 years ago