9 Gihan Perera: Webinar Smarts
Our second post in a series counting down the 10 most influential books I’ve read this year – 2011. Gihan Perera; Webinar Smarts: Power Secrets of Engaging, Profitable Webinars I made more money because I read this book Every year I aim to read 50 books. That’s one a week. I just love books… And, […]
10 Peter Fitzsimons: Kokoda
Our first post in a series of the 10 most influential books I’ve read this year – 2011. Peter Fitzsimons, Kokoda: The masterful and gripping account of Australia’s legendary Kokoda triumph – our most important battle; Hachette Australia; Sydney; 2004. Buy Kokoda on Amazon I don’t read too many books that aren’t related to business. […]
How to Inspire Your Customers To Buy
In our recent Book Rapper webinar we explored the key ideas in Simon Sinek’s book Start With Why. In particular we looked at: 1. How to re-ignite your passion, energy and drive for your business 2. How to use your business to fulfil your purpose in life 3. How to attract your ideal customers more […]
How to Inspire Your Customers To Buy
The Apple iPod was one of the most expensive MP3 players on the market and typically had fewer features. Yet it had over 60% market share. What was the secret to Apple’s success? And, how did they inspire thousands of customers worldwide to queue overnight to purchase their iPhones and iPads? In our next Book […]
Book Review: Out of Office
The Book: Gihan Perera and Chris Pudney, Out of Office, First Step Publishing, Leederville WA, 2011 The Book Website: OutOfOfficeBook.com I’m planning a big trip overseas for quite a few weeks over the New Year holiday period. And, when I saw that Gihan and Chris had written a book all about being a digital nomad, […]
Book Review – Content Rules
The Book Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business. Phew! That’s got to be the second longest book title ever! Book Website http://www.contentrulesbook.com/ Author 1: Ann Handley Ann was ranked the Most Influential Woman on Social Media a couple of years back. […]
Captivate Your Clients With Killer Content – Slideshow
Here’s the slides from this weeks webinar… Captivate Your Clients With Killer Content This webinar was a Book Rapper version of the fabulous book Content Rules by Ann Handley and CC Chapman. Captivate Your Clients With Killer Content View more presentations from Geoff McDonald Register for future complimentary webinars
Timothy Ferris: The Four Hour Work Week
Context Most of us are stuck living a lifestyle we inherited. We followed our well-meaning parents plan of: Get a good education, Get a good job, Work hard and you’ll get to be the boss one day. Tim Ferris says it doesn’t need to be this way. We now have choices. He presents an alternative […]
My Top Ten Favourite Books for 2010
These are my top ten favourite books for 2010… And, they’re not what you might expect. We rapped only 4 of the 10, so there’s a couple here that might surprise you… Roger Martin, The Design of Business This book changed how I see what I do. It married my love of design with the […]
Review: Chris Guillebeau, The Art of Non-Conformity
Book Reviews Chris Guillebeau, The Art of Non-Conformity, Perigee, Penguin, New York, 2010. I’ve been a fan and regular blog reader of Chris Guillebeau’s The Art of Non-Conformity for about 18 months. I love his work. It’s a simple and inspiring reminder to be awake! The Aim Chris’s aim is simple enough: “transform your thinking […]