Categories: Book Rapper

Build Your Network 4: Business Glue-ing

PROFIT : If you’re in the business of connecting then you need to SCAN your operation for ways to make your connections stick. You’ll need to be focussed, customer-oriented, available and quick to respond to the changing landscape.

Derived from : Iggy Pintado; Connection Generation

Smart

SMART goals are Specific, Measurable, Achievable, Relevant and Time-framed.
What’s your business game? Design it to suit what will make the biggest impact with the smallest effort.

Customer

What’s the preferred way your customers connect?
Design a connection strategy based upon your customers’ way of doing things. Is it phone calls, online or via email?

Accessible

When are you open for business? 24/7 can be achieved in a variety of ways.
Provide layers of accessibility. Your website is 24/7, email responses may be 9-9 and phone calls may be business hours.

Nimble

Connection methods are moving quickly and you need to also to stay in touch.
What are you testing, trialling, changing, improving, updating? How can you connect more quickly?

Geoff McDonald

Share
Published by
Geoff McDonald

Recent Posts

When Experience Works Against You with Mark Molony

When Mark Molony walked into his first day as a social worker, he thought his…

5 hours ago

Why Talking About Your Expertise Isn’t Enough

When you’ve spent years building experience, and you get to the point where working harder…

6 days ago

Experience and the Space Before Reaction with Mark Molony

In this On Experience conversation, I speak with mindfulness teacher Mark Molony about experience, judgement,…

2 weeks ago

Why Working Harder Isn’t Working

If you’ve spent years building experience, you may have been in this situation. You're putting…

3 weeks ago

Why Experience Can Stop You Seeing Clearly Michael Henderson

Recently, I recorded a conversation with Michael Henderson from Cultures At Work. Michael is a…

4 weeks ago

Staying With the Work (What Authority Really Requires)

If you've been following this channel for a while, you'll know the work here has…

1 month ago