Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.
It’s derived from Douglas Atkin’s The Culting of Brands.
We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…
Have a click and let me know what you think…
Ten people arrive in Arctic Finland. Before the first episode even begins, I started trying to predict who will win. I looked at their experience: military,
What happens when the way you’ve learned to succeed is no longer a way you’re willing to live? After a life-threatening illness, Dr Patterson Stark
Several decades ago I was on a bus trip winding through the Black Hills of South Dakota on the way to Mount Rushmore. On board