Brand Worship: How to Turn Your Customers into a Cult Following

Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.
It’s derived from Douglas Atkin’s The Culting of Brands.
We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…
Have a click and let me know what you think…

 

Book Rapper Brand Worship

More Updates

What Moneyball taught me about Experience

I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through

October 27, 2026
What does Intuition actually feel like? With Maria Di Pietro

Where does intuition actually come from? And what does it feel like when you just know something? After more than 25 years working with people,

October 20, 2026
What Bruce Lee taught me about Experience - The Patterns You See

Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else. He stopped concentrating on the actual punch and became fascinated

October 19, 2026