Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.
It’s derived from Douglas Atkin’s The Culting of Brands.
We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…
Have a click and let me know what you think…
A few weeks ago, I sat down with Industrial Designer Philippe Guichard for a conversation on experience. I thought we would be talking about design. And we
When Industrial Designer Philippe Guichard started his career as a designer, success was partly about proving himself. Then he lost everything. In this excerpt from On Experience,
What do designers notice that other people miss? When Industrial Designer Philippe Guichard walks into a room, he isn’t looking at the paintings on the