Brand Worship: How to Turn Your Customers into a Cult Following

Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.
It’s derived from Douglas Atkin’s The Culting of Brands.
We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…
Have a click and let me know what you think…

 

Book Rapper Brand Worship

More Updates

Is my Experience Relevant with Mark Molony

You’ve spent years building your experience. But what if some of it is quietly becoming less useful? In this excerpt from my On Experience conversation with

June 3, 2026
Why On Experience Exists

For most of my career, I’ve been wrestling with the same question: How do you turn what you know into something of value? And inside

May 28, 2026
Mark Molony - When Your Training Fails

When Mark Molony walked into his first day as a social worker, he thought his training had prepared him for anything. Then a grieving widow

May 25, 2026