Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following.
It’s derived from Douglas Atkin’s The Culting of Brands.
We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more…
Have a click and let me know what you think…
For Industrial Designer Philippe Guichard sustainability started before his career began in the unlikely place of a comic book. Since then, it is been a
A few weeks ago, I sat down with Industrial Designer Philippe Guichard for a conversation on experience. I thought we would be talking about design. And we
When Industrial Designer Philippe Guichard started his career as a designer, success was partly about proving himself. Then he lost everything. In this excerpt from On Experience,