Brand Worship: How to Turn Your Customers into a Cult Following

Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following. It’s derived from Douglas Atkin’s The Culting of Brands. We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more… Have a click and let me know what you think…   Book Rapper Brand Worship […]

We Blog 3: How to Make Money From Your Blog

Four ways to make money from your blog

While your blog can be a labour of love, it can also be a profit centre for your business or the centrepiece of your entire business. It all depends on the makeup and stats of your readership. Here are four strategies to consider in order to make money from your blog.  This is an excerpt […]